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Verb: play on
Meaning: Continue playing a sport though there might be a reason to stop
It looked like a foul, but the referee told them to PLAY ON.
Meaning: Continue playing music
The band PLAYED ON for another hour.
Meaning: Exploit a weakness
They are just PLAYING ON our fears to get us to do what they want.
Meaning: Pun
The advert PLAYS ON the slogan